The harsh reality of advertising's shift to 'churn and burn'

The WARC Podcast by WARC

Jul 21, 202600:37:52Business

New data from CreativeX reveals the alarming extent of 'churn and burn' short-termism among advertisers, based on a study of 633,000 ads over two years. Content volume is way up, but media budgets aren't. So what's going...

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