The Effective CMO: Procter & Gamble's Marc Pritchard

The WARC Podcast by WARC

Aug 25, 202600:39:15Business

Procter & Gamble is one of the world's biggest advertisers. Marc Pritchard, P&G's long-time Chief Brand Officer, joins WARC's Anna Hamill to share insights and lessons from almost 40 years in marketing at the CPG giant,...

Related Episodes

Continue listening to more episodes from The WARC Podcast.

How Boots is operationalizing creative effectiveness

Sep 15, 2026 - 00:39:54

The gap between creative and media is closing, with large scale creative data and next-gen measurement to...

The psychological 'pause' reshaping the customer journey

Sep 10, 2026 - 00:37:04

Failing to usher buyers from discovery to purchase in the fewest possible steps is often seen as a setbac...

Understanding 'Future Demand' with James Hurman

Sep 8, 2026 - 00:39:39

Effectiveness expert James Hurman joins to discuss the key ideas in his new book 'Future Demand', why per...

The Effective CMO: Instacart's Laura Jones returns

Sep 3, 2026 - 00:24:03

Instacart's Laura Jones returns to share practical lessons from Instacart's brand transformation includin...

The multiplier effect of creativity

Sep 1, 2026 - 00:52:34

The biggest creative risk? Not being creative enough. System1's Andrew Tindall joins WARC's Ann Marie Ker...

Revisiting 'How Brands Grow' with Byron Sharp

Aug 27, 2026 - 00:46:39

'How Brands Grow' is one of the most influential books in marketing, exploring rules of brand growth such...

Emerging themes in creative effectiveness

Aug 20, 2026 - 00:17:11

What do the winning campaigns from the Cannes Lions for Creative Effectiveness tell us about the successf...

Agentic AI and the new delegation of consumer choice

Aug 18, 2026 - 00:39:27

New research by PHD and WARC explores the scale, timeline and implications of agentic AI for the wider ma...