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Is AI a strategist's friend or foe? artwork
Business

Is AI a strategist's friend or foe?

The WARC Podcast by WARC

Oct 6, 202600:37:56Business

Ad strategists are navigating two realities on AI: its benefit as a research tool, and the fear it may take their jobs. In the first of WARC's Future of Strategy series, Nikita Walia (U.N.N.A.M.E.D) and Joe Burns (Qualit...