The great divide: how to overcome marketing silos

The WARC Podcast by WARC

Jul 30, 202600:44:59Business

How do the best marketers actually integrate brand and performance – not just in theory, but in org design, planning and measurement? Prophet’s Kate Price and Monica El Hassan join WARC's Ann Marie Kerwin to discuss stra...

Related Episodes

Continue listening to more episodes from The WARC Podcast.

Is AI a strategist's friend or foe?

Oct 6, 2026 - 00:37:56

Ad strategists are navigating two realities on AI: its benefit as a research tool, and the fear it may ta...

The hidden powers of out of home media

Oct 1, 2026 - 00:37:09

New research looks into unspoken qualities that different out-of-home formats convey, and the impact this...

The 'vanilla imperative': Why American ads play it so safe

Sep 29, 2026 - 00:32:53

The US produces some of the most careful, literal commercials in the world. Is this 'vanilla' approach a...

Video: B2B marketing's secret superpower

Sep 24, 2026 - 00:29:59

Video campaigns are 2x more likely to grow B2B market share and 1.7x more likely to deliver stronger ROI,...

Marketing in the K-shaped economy

Sep 22, 2026 - 00:30:47

2026 has been a challenging year for marketers, with constant upheaval forcing tough decisions and pivots...

Bigger isn't always better for creator strategy

Sep 17, 2026 - 00:25:46

Brands are increasingly looking toward micro and nano creators for social cut-through. Marcus Yong, VP -...

How Boots is operationalizing creative effectiveness

Sep 15, 2026 - 00:39:54

The gap between creative and media is closing, with large scale creative data and next-gen measurement to...

The psychological 'pause' reshaping the customer journey

Sep 10, 2026 - 00:37:04

Failing to usher buyers from discovery to purchase in the fewest possible steps is often seen as a setbac...