Inside the Cannes Lions Creative Effectiveness jury
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Live in Cannes: Building brands in the efficiency era
It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficiency era', Mastercard shares the secrets of building brands with creators, and Ka...
About This Episode
Live in Cannes: Building brands in the efficiency era is an episode from The WARC Podcast by WARC. It's day 4 in Cannes. Today, 12x Cannes Lions winner Fernando Machado joins to discuss why creativity matters more than ever in the 'efficien...
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Published Jun 25, 2026, 00:51:15 long, audio available.
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