The Perfect Tech Stack: Chris Brisson of Sales Message

Chris Brisson is the founder of Salesmsg , and he returns to The CRM Sushi Podcast after 8 years to share what is working and what he sees as the future of SMS marketing, marketing automation, digital marketing, and how to grow sales in the age of AI. 00:00 The Evolution of Sales Message 02:49 Understanding SMS and iMessage Dynamics 06:10 The Need for Specialized SMS Platforms 08:52 Integrating SMS with CRM Systems 12:09 The Importance of Two-Way Communication 15:00 Engagement Strategies and Opt-In Rates 18:04 Speed to Lead and Modern Communication Challenges 24:44 Engaging Kids in Sales Activities 25:39 Text Messaging in Business: The Lifecycle 26:56 Capturing and Connecting with Leads 28:52 The Shift to SMS in B2B Communication 30:25 Integrating SMS with CRM Systems 32:06 Utilizing Templates and Playbooks for SMS 33:24 Multimedia Messaging Strategies 35:25 Mobile Communication in Sales 37:07 Best Practices for SMS Communication 39:27 Tracking Engagement through Links 40:15 Branding Challenges with Messaging 42:07 Future Expectations and Closing Remarks Get daily tips to get better at sales, business, and BJJ. Need a $19 CRM ? ⁠ Connect with me: ⁠⁠ ⁠X⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠

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The Perfect Tech Stack: Chris Brisson of Sales Message is an episode from The Sales Podcast by Wes Schaeffer.

This episode is 00:45:02 long.

This episode was published on May 11, 2025.

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