Assumptions Kill Sales // The New ABCs of Selling: Curiosity, Communication & Consensus Wes Schaeffer The BJJ and Biz Podcast

Summary In this monologue, I get into the importance of avoiding assumptions in both martial arts and sales. (My new ABCs of Selling includes, "Always Be Curious.") I share personal experiences from a recent training session and draw parallels to decision-making processes in sales, emphasizing the need for curiosity, concise communication, and understanding team dynamics. Takeaways Assuming can lead to misunderstandings and missed opportunities. It's essential to remain open-minded and avoid making assumptions about others' skills or roles. In sales, decision-making often involves multiple stakeholders, not just the person with the title. Always ask who else is involved in the decision-making process. Objections in sales can often be anticipated and addressed up front. Effective communication requires curiosity and the ability to listen. Sales strategies should focus on building consensus among team members. Avoid using weak language that invites objections. The new ABCs of selling include being curious, concise, and courteous. Always be prepared to adapt your approach based on the conversation. Chapters 00:00 The Dangers of Assumptions 06:03 Understanding Decision-Making in Sales 10:56 The New ABCs of Selling Sponsors: ⁠⁠ActiveCampaign⁠⁠ : Get the best all-in-one CRM, email, e-commerce, funnel builder, and more for just $15/mo ⁠⁠Mindstudio.ai⁠⁠ : Try 100+ AI Agents and build your own, completely free. Build and launch custom Agents as low as $16/mo + usage. (1,000X more efficient, effective, and affordable than hiring and training an overseas assistant!) ⁠⁠12 Weeks To Peak™⁠⁠ : Take control of your faith, family, fitness, and finances once and for all. Choose from my free habit tracker, private coaching, group, or small teams. Take control of your life with ⁠⁠ ⁠⁠12 Weeks To Peak™⁠⁠⁠⁠ . Need a CRM? ⁠⁠ ⁠⁠Check out this marketing automation⁠⁠ tool for $19/mo⁠⁠ . Connect with me: ⁠⁠ ⁠⁠X⁠⁠⁠⁠ ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠ ⁠⁠⁠⁠Facebook Group⁠⁠⁠⁠ ⁠⁠⁠⁠YouTube⁠⁠⁠⁠

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Assumptions Kill Sales // The New ABCs of Selling: Curiosity, Communication & Consensus Wes Schaeffer The BJJ and Biz Podcast is an episode from The Sales Podcast by Wes Schaeffer.

This episode is 00:12:05 long.

This episode was published on Sep 3, 2025.

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