131 NYT Bestsellers...and Counting!

How To Get on the NYT Bestseller List. Get rich. Die famous. Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales. He discusses the strategies he employed, the economics of book publishing, and the evolution of the industry over the years. Drew emphasizes the importance of understanding the market dynamics and distribution channels for authors aiming for success. We explore the intricacies of thought leadership, marketing strategies, and the importance of building genuine relationships with customers, and we discuss the distinction between transactional marketing and relationship marketing, emphasizing the need for emotional security and intimacy in business interactions. The dialogue also touches on the challenges faced by small businesses in navigating the marketing landscape and the significance of effective communication in fostering long-term customer relationships. Michael Drew's book retreat: Guest email: Michael@promoteabook.com 00:00 Introduction and Background of Michael Drew 02:21 The Journey to New York Times Bestsellers 08:09 Understanding the Economics of Book Publishing 12:57 The Evolution of the Publishing Industry 19:14 The Importance of Distribution in Book Success 24:26 The Objective of Thought Leadership 25:14 Building Relationships vs. Transactional Marketing 28:30 The 12 Steps of Intimacy in Marketing 30:25 Understanding Customer Needs 36:12 The Science of Emotional Security 40:55 Navigating the Marketing Landscape 42:15 Breaking the Cycle of Burn and Churn 48:22 The Importance of Communication in Business Get daily tips to get better at sales, business, and BJJ. Need a $19 CRM ? ⁠ Connect with me: ⁠⁠ ⁠X⁠⁠⁠ ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Facebook Group⁠⁠⁠ ⁠⁠⁠YouTube⁠⁠⁠

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131 NYT Bestsellers...and Counting! is an episode from The Sales Podcast by Wes Schaeffer.

This episode is 00:59:51 long.

This episode was published on May 18, 2025.

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