Turning Silver to Gold

India is ageing. And that isn't a bad thing at all. It's a golden opportunity, waiting to be unfolded. With the population of senior citizens touching close to 300 million by 2026, here is a market of educated, well-established, financially secure individuals who are defying the age barriers set in the past. This is a generation who is holidaying, buying cars, homes even and generally enjoying the fruits of their hard work. Yet, this market remains untapped by most categories. Are we so fascinated and fixated on the millennial and Gen Z generations to completely4 miss out on this great goldmine opportunity that lies untapped? Are brands and marketers really understanding the shifting realities of this consumer cohort? Are we in sync with the cultural and emotional shifts that this generation has gone through to come to this position of optimism and opportunity? Find out in this very interesting conversation I have with Ambi Parameswaran, Brand Coach, Author and a celebrated columnist & thought leader.

You can listen to Turning Silver to Gold online on Radio and Podcast. Open the player on this page to stream the available audio.

Turning Silver to Gold is an episode from The Great Indian BrandWagon by The Great Indian BrandWagon.

This episode is 46:46 long.

This episode was published on Apr 14, 2021.

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