The Perfectly Imperfect Mom

Today's moms are calm, composed and collected. They have their emotions in check..or atleast on Instagram! From being the drill sergeant or helicopter parent of the past, they are a lot more real and embracing of their own imperfections. Possibly because of their own emerging sense of identity and their need to voice their parallel lives. Are brands and marketers representing this shift well enough? Are we allowing this evolution in media? Are we contributing to growing a healthier narrative around motherhood and parenting? Find out in this very interesting conversation I have with Priya Lobo, CEO, Ormax and also a fellow researcher and mom.

You can listen to The Perfectly Imperfect Mom online on Radio and Podcast. Open the player on this page to stream the available audio.

The Perfectly Imperfect Mom is an episode from The Great Indian BrandWagon by The Great Indian BrandWagon.

This episode is 35:54 long.

This episode was published on May 4, 2021.

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