The Complete Man in Crisis

Whether it be the very recent 'Stop the Beauty Test' by Dove or the campaign by Whisper, advertiser have evidently developed a universal playbook to define femininity. But what about Masculinity? This is the crux of the conversation this week between Suraja Kishore, CEO, BBDO and Rutu Mody-Kamdar. After all, in order to save the brands from being reduced to mere functionality, one must campaign for an equal and wholesome society. And the 1st step towards achieving that should be to accept that the complete man is in crisis. Tune in to find out if you agree!

You can listen to The Complete Man in Crisis online on Radio and Podcast. Open the player on this page to stream the available audio.

The Complete Man in Crisis is an episode from The Great Indian BrandWagon by The Great Indian BrandWagon.

This episode is 35:49 long.

This episode was published on Mar 8, 2021.

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