Your Brand and CX: They're Connected!

In today's consumer world, we are inundated with advertising from countless online and offline mediums, and too often companies think that's what really drives their brand. But if you're a customer experience leader, you know experience has possibly become the most prominent ingredient in a company's brand. So how do we make it work? How do CX leaders ensure an experience that influences the brand and reputation of their organization in a positive way? Host Pat Gibbons welcomes Keith Farley, senior vice president for individual benefits at Aflac, to discuss the experience of directing CX at one of the world's most famous brands. Find a transcript for this episode on the show notes page: Learn more about AFLAC at Listen to more episodes at Learn more about Walker at

You can listen to Your Brand and CX: They're Connected! online on Radio and Podcast. Open the player on this page to stream the available audio.

Your Brand and CX: They're Connected! is an episode from The CX Leader Podcast with Steve Walker | A resource for customer experience leaders by Walker Information.

This episode is 26:34 long.

This episode was published on Jun 11, 2024.

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