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Maybe it's a concert headlining Beyonce, U2, or Taylor Swift? Or perhaps your favorite NFL team is playing their rivals this weekend? Perhaps you prefer events that allow for some more personal creative expression like G...
Give the Audience What They Want is an episode from The CX Leader Podcast with Steve Walker | A resource for customer experience leaders by Walker Information. Maybe it's a concert headlining Beyonce, U2, or Taylor Swift? Or perhaps your fa...
This episode belongs to The CX Leader Podcast with Steve Walker | A resource for customer experience leaders.
Use the player on this page to stream the episode online.
Published May 7, 2024, 27:17 long, audio available.
Maybe it's a concert headlining Beyonce, U2, or Taylor Swift? Or perhaps your favorite NFL team is playing their rivals this weekend? Perhaps you prefer events that allow for some more personal creative expression like GenCon or Comic-Con? While we have our personal preferences, few things compare to meeting up with thousands of like-minded people or fans for live events. But those gatherings don't just happen out of the blue, and just like any other business, the experience matters. And ASM Global just released a new study that highlights what audiences are demanding in regards to live event experiences. Host Sara Walker welcomes Alex Merchan, chief marketing officer for ASM Global, a venue management and live event production company, to discuss their recent study on global audience trends. Find a transcript for this episode on the show notes page: Learn more about ASM Global at Listen to more episodes at Learn more about Walker at
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Give the Audience What They Want is an episode from The CX Leader Podcast with Steve Walker | A resource for customer experience leaders by Walker Information.
This episode is 27:17 long.
This episode was published on May 7, 2024.
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Give the Audience What They Want is from The CX Leader Podcast with Steve Walker | A resource for customer experience leaders by Walker Information.
Published May 7, 2024 and 27:17 long