AI: Is It Hype Or Helpful?

As consumers we've all interacted in different ways with companies. Sometimes an automated system, online chat, an app on our phones, or even a live human being. But as customer experience professionals, how do we know which channel is the best option and the most preferred by consumers? And how will AI fit into all this? Host Sara Walker welcomes James Scutt, a principle XM strategist at the Qualtrics XM Institute for a look at what their 2023 Global Consumer Study reveals about consumer channel preferences. Find a transcript for this episode on the show notes page: Read the 2023 Global Consumer Study: Listen to more podcasts at Learn more about Walker at

You can listen to AI: Is It Hype Or Helpful? online on Radio and Podcast. Open the player on this page to stream the available audio.

AI: Is It Hype Or Helpful? is an episode from The CX Leader Podcast with Steve Walker | A resource for customer experience leaders by Walker Information.

This episode is 29:47 long.

This episode was published on Jul 23, 2024.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from The CX Leader Podcast with Steve Walker | A resource for customer experience leaders when more episodes are available from the podcast feed.