91: Why Your Message Isn’t Landing & How to Fix It

Most messaging doesn’t fail because the idea is bad. It fails because it’s unclear. In this episode, I break down a messaging framework to communicate your message clearly and effectively. Timestamps: 00:00 Introduction: Why even experienced professionals struggle with marketing themselves 00:56 The high stakes of messaging—how the right words can win clients, funding, or even save a business 02:22 Why pre-communication strategy is critical: understanding the heart of your message before you share it 03:27 How to test if your message is clear: Why simplicity and avoiding jargon are non-negotiable 05:22 Structure your message into a clear story framework so it resonates and drives action. 06:53 What every message needs: A clear next step that guides your audience to take action 08:04 The 'Grandma Test': How to ensure your message is simple enough for anyone to understand 09:01 How our PR firm can help businesses refine messaging for visibility and growth Rate, Review, & Follow on Apple Podcasts & Spotify Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars. Connect with Christie Bilbrey hello@christiebilbrey.com LinkedIn: Instagram: Grow Your Business as a Podcast Guest: Create Your Buyer Persona:

You can listen to 91: Why Your Message Isn’t Landing & How to Fix It online on Radio and Podcast. Open the player on this page to stream the available audio.

91: Why Your Message Isn’t Landing & How to Fix It is an episode from The Business That Story Built by Christie Bilbrey, PR and Brand Strategist.

This episode is 00:09:16 long.

This episode was published on Feb 28, 2025.

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