86: LinkedIn Tactics for CEOs to Grow Influence & Build a Personal Brand

In today’s episode, I share tactics for CEOs and founders to leverage LinkedIn as a personal and professional brand-building powerhouse. It’s no longer enough for executives to simply represent their company on LinkedIn—they must actively cultivate a personal brand, communicate thought leadership, and inspire a community around their vision. Whether it’s tackling pain points, sharing behind-the-scenes stories, or showcasing their unique perspective, I break down specific approaches that make LinkedIn a vital platform for senior leaders in B2B to enhance visibility, credibility, and engagement with multiple stakeholders. Timestamps: 00:00 - Introduction to the episode 01:04 - Why CEOs and founders need to develop personal brands and become thought leaders on LinkedIn to humanize their companies, shape industry narratives, and build legacy 02:04 - Qualities of effective leadership content on LinkedIn: boldness, vulnerability, inspiration, and storytelling 02:58 - Content ideas that stand out, including sharing opinions on industry news, behind-the-scenes insights, and meaningful stories that highlight product and service launches 04:01 - Discussing industry-relevant topics and sharing individual client stories to create relatable, granular content that connects with a broader audience 06:03 - Importance of creating content that appeals to multiple stakeholders, from press and partnerships to potential speaking engagements and media opportunities 07:06 - The visibility advantage: LinkedIn content as a driver for SEO and making executives more approachable to audiences 07:29 - Announcing a new LinkedIn content service designed specifically for CEOs and founders to create engaging and varied content with minimal time commitment Rate, Review, & Follow on Apple Podcasts & Spotify Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars. Connect with Christie Bilbrey hello@christiebilbrey.com LinkedIn: Instagram: Grow Your Business as a Podcast Guest: Create Your Buyer Persona:

You can listen to 86: LinkedIn Tactics for CEOs to Grow Influence & Build a Personal Brand online on Radio and Podcast. Open the player on this page to stream the available audio.

86: LinkedIn Tactics for CEOs to Grow Influence & Build a Personal Brand is an episode from The Business That Story Built by Christie Bilbrey, PR and Brand Strategist.

This episode is 00:09:44 long.

This episode was published on Nov 8, 2024.

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