90: Why a Podcast May Be Your Best Marketing Strategy Yet

Podcasting isn’t just a content channel—it’s a direct path to authority, high-value networking, and lead generation. But does it make sense for every business? In this episode, I break down who should start a podcast—and who shouldn’t—so you can make an informed decision before investing time and resources. A well-executed podcast builds trust with a highly engaged audience, attracts qualified leads who are already interested in your perspective, and creates organic opportunities for partnerships and sales conversations. It also increases visibility in search engines, making it easier to get discovered by media, event organizers, and other industry leaders. Timestamps: 00:00 Introduction to the benefits of podcasting 01:00 Establishing authority and search engine visibility 02:30 Audience engagement and loyalty in podcasting 04:00 The power of authenticity in podcasting 05:30 Podcasting as a lead generation tool 07:00 The networking benefits of having guests 08:30 How podcasting creates media and business opportunities 10:00 Who should consider starting a podcast 11:30 Business types that benefit most from podcasting 13:00 Local vs. national/global podcast strategies 14:30 Strategic considerations before launching a podcast Rate, Review, & Follow on Apple Podcasts & Spotify Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars. Connect with Christie Bilbrey hello@christiebilbrey.com LinkedIn: Instagram: Grow Your Business as a Podcast Guest: Create Your Buyer Persona:

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90: Why a Podcast May Be Your Best Marketing Strategy Yet is an episode from The Business That Story Built by Christie Bilbrey, PR and Brand Strategist.

This episode is 00:15:36 long.

This episode was published on Feb 21, 2025.

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