85: Brand Story Strategy that Puts Your Stories to Work in Your Business

In today’s episode, I share simple strategies to build brand stories that go to work for your business — with clarity, simplicity, and by attaching a specific goal for each story you share, so that it is memorable and resonates with your target audience while driving business growth. I also cover some great places and ways to share your brand stories to maximize their value. Timestamps: 00:00 – Introduction to the episode 00:55 – Overview of brand story strategy 02:09 – Start with the end in mind: set clear goals aligned with business strategy 03:15 – Know your audience: how to identify pain points and desired outcomes 04:48 – Build realistic next steps for clients in your story strategy 07:11 – The power of universal emotions in making brand stories relatable 08:23 – Craft simple stories for audience engagement and word-of-mouth potential 10:09 – Where to share brand stories 12:19 – The impact of podcast guesting as an accessible thought leadership tool 13:53 – Storytelling for team culture: embed values in company messaging 14:26 – Keynote speeches and crafting high-level stories to inspire audiences Rate, Review, & Follow on Apple Podcasts & Spotify Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, ⁠ click here⁠ , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! For Spotify, ⁠tap here⁠ on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars. Connect with Christie Bilbrey ⁠ ⁠hello@christiebilbrey.com⁠ LinkedIn: ⁠ Instagram: ⁠ Grow Your Business as a Podcast Guest: ⁠ Create Your Buyer Persona: ⁠

You can listen to 85: Brand Story Strategy that Puts Your Stories to Work in Your Business online on Radio and Podcast. Open the player on this page to stream the available audio.

85: Brand Story Strategy that Puts Your Stories to Work in Your Business is an episode from The Business That Story Built by Christie Bilbrey, PR and Brand Strategist.

This episode is 00:16:22 long.

This episode was published on Oct 31, 2024.

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