93: Do You Really Need a Personal Brand?
In this episode, I tackle one of the most common questions I’m asked: “Do I really need a personal brand?” Many professionals secretly hope...
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The Business That Story Built
The Business That Story Built podcast, hosted by Christie Bilbrey, shares how to identify what sets you apart from your competitors and how to confidently and authentically share that with t...
The Business That Story Built Podcast Guide
Listen to The Business That Story Built, a Business podcast by Christie Bilbrey, PR and Brand Strategist. Stream 93 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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92: Cracker Barrel Crisis Management Lessons
In this episode, I examine Cracker Barrel’s rebrand disaster that dominated social media and the news last week. The company traded its nost...
91: Why Your Message Isn’t Landing & How to Fix It
Most messaging doesn’t fail because the idea is bad. It fails because it’s unclear. In this episode, I break down a messaging framework to c...
90: Why a Podcast May Be Your Best Marketing Strategy Yet
Podcasting isn’t just a content channel—it’s a direct path to authority, high-value networking, and lead generation. But does it make sense...
89: Smart Investments & Strategic Leadership for Long-Term Growth with Patricia Lizarraga
In today’s episode, I speak with Patricia Lizarraga, managing partner at Hypatia Capital. She founded the Hypatia Women CEO ETF, the only in...
88: How to Succeed With Email Marketing in 2025 with Jaina Mistry
In today’s episode, I’m diving into the art and science of email marketing with Jaina Mistry, Director of Brand and Content Marketing at Lit...
87: Top Three LinkedIn Lead Generation Tips for 2025 (That Don’t Include Posting)
How to grow your brand and business on LinkedIn without posting. find the right people get them to notice you initiate conversations that le...
86: LinkedIn Tactics for CEOs to Grow Influence & Build a Personal Brand
In today’s episode, I share tactics for CEOs and founders to leverage LinkedIn as a personal and professional brand-building powerhouse. It’...
85: Brand Story Strategy that Puts Your Stories to Work in Your Business
In today’s episode, I share simple strategies to build brand stories that go to work for your business — with clarity, simplicity, and by at...
84: Resilience in Leadership: Transforming Stress into Strength with Jacque McCormack
To grow the business, career, and life you really want, you need to strengthen your resilience and rewire negative thought patterns. In toda...
83: Brand Story Blueprint
Today’s episode is a masterclass of the essential rules of effective storytelling for brands. Taking a strategic approach and incorporating...
82: Decision-Making Strategies to Strengthen Your Personal Brand and Career with Beth Forester
In today’s episode, we dive into a topic that you must have if you want to step out of your comfort zone and grow your personal brand or car...
81: Brand Positioning from Commodity to Standout Through Powerful Storytelling
Today’s episode is the first of three solo episodes centered around brand storytelling. This episode explores how rethinking your brand stor...
80: Grow Your Personal Brand with Media Coverage with Vanessa Morcom
In today’s episode, my guest is Vanessa Morcom, founder of Morcom Media, a performance PR agency for thought leaders. We explore how busines...
79: Maximize Your Personal Brand on Social Media with Ashley Mason
In today’s episode, my guest is Ashley Mason, the founder of Dash of Social, a content marketing agency. We explore how social media can tra...
78: Benefits of a Personal Brand
In today’s episode, I share the top benefits of building a personal brand — why it’s worth the time and effort. I discuss examples you’ll re...
77: Blueprint for Authentic Personal Brands and Effective Communication with Jeremie Kubicek
To create an authentic personal brand and communicate it powerfully, we need to become more self aware. I invited Jeremie Kubicek onto the s...
76: Mastering Personal Branding for Introverts with Alejandro Sanoja
In today’s episode, we dive into personal branding for introverts with Alejandro Sanoja, a top branding expert and the founder of personal b...
75: 5 Exercises to Define a Personal Brand That Gets Noticed
In today’s episode, I share five exercises to help you get to the heart of your personal brand quickly. These exercises will help you keep y...
74: Who Needs to Build a Personal Brand & 8 Must-have Characteristics
Learn four types of professionals who need to build a personal brand and find out the real power of a personal brand with eight characterist...