80: Grow Your Personal Brand with Media Coverage with Vanessa Morcom

In today’s episode, my guest is Vanessa Morcom, founder of Morcom Media, a performance PR agency for thought leaders. We explore how businesses can stand out in the media by personalizing their brand, the importance of defining a strong brand before pursuing media opportunities, and how to differentiate your brand in a crowded marketplace. Vanessa shares actionable advice on identifying your brand archetype, creating media-ready assets, and building helpful pitches for journalists. She also offers insights on maximizing media coverage through repurposing content and leveraging your PR wins across multiple platforms. Timestamps: 00:00 – Introduction to the episode and Vanessa Morcom’s background 01:15 – Vanessa shares her unexpected entry into PR through an event for Paris Hilton 05:00 – The importance of building a personal brand before pursuing media opportunities 07:55 – Why brand differentiation is critical in today’s saturated media landscape 09:00 – Steps to define your brand strategy with archetypes 12:15 – How brand archetypes create an emotional connection with your audience 17:00 – Case study: Positioning a luxury lingerie brand using the "sage" and "lover" archetypes 20:45 – Essential components of a media-ready press kit for both B2B and B2C companies 28:00 – Building helpful pitches for journalists with customized pitches 32:45 – Maximizing your media coverage by repurposing it across various channels 40:13 – Vanessa’s final thoughts on the importance of self-awareness and authenticity in media Key Takeaways: Brand Differentiation is Essential – Before approaching the media, it’s critical to establish a clear and authentic brand identity. Your messaging needs to stand out in a crowded marketplace, and aligning your brand with an archetype can create deeper connections with your target audience. Be Media-Ready with the Right Assets – Success in media requires preparation. Invest in high-quality visuals, strong website copy, and a comprehensive press kit that includes key messaging, talking points, and consistent branding. This allows your brand to maximize media opportunities when they arise. Write Successful Pitches for Journalists – Tailored, specific pitches are key to capturing a journalist’s attention. Instead of mass emails, focus on quality over quantity by researching the journalist’s beat and offering relevant stories that align with their past work and interests. Maximize Media Opportunities – Media coverage should be leveraged across multiple channels. Repurpose content for social media, newsletters, and future media pitches to extend its impact. Strategic follow-ups with other publications can also keep your story in the news cycle. Rate, Review, & Follow on Apple Podcasts & Spotify “I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars. How to reach Vanessa Morcom morcom.media vanessa@morcom.media How to reach Christie Bilbrey hello@christiebilbrey.com LinkedIn: Instagram: Grow Your Business as a Podcast Guest :

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80: Grow Your Personal Brand with Media Coverage with Vanessa Morcom is an episode from The Business That Story Built by Christie Bilbrey, PR and Brand Strategist.

This episode is 00:43:13 long.

This episode was published on Sep 26, 2024.

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