79: Maximize Your Personal Brand on Social Media with Ashley Mason

In today’s episode, my guest is Ashley Mason, the founder of Dash of Social, a content marketing agency. We explore how social media can transform your brand, where business leaders should begin with personal branding, the role of humanized content, what no longer works, and areas to pay attention. Ashley shares actionable advice on content pillars, avoiding social media burnout, and which platforms can help business leaders in B2B establish thought leadership and increase brand visibility. Timestamps: 00:00 - Introduction to the episode and Ashley Mason’s background 02:33 - Ashley’s journey into content marketing and social media 04:12 - Where business leaders should begin with personal branding: Focus on content pillars and goals 05:45 - How to pick the right social platforms based on audience demographics 06:31 - Tips for maintaining consistency on social media to avoid burnout 08:09 - Importance of mixing personal and professional content to build trust 10:21 - Avoiding burnout: Batch content creation and focus on inspired content 12:50 - Quick tips for upleveling your LinkedIn presence 14:14 - Optimizing LinkedIn profiles: Headline, bio, and career history 17:14 - Metrics that matter: Why likes are a vanity metric 19:12 - The importance of “lurkers” and long-term social media impact 20:45 - Avoiding outdated strategies: Creative ways to keep engagement high on LinkedIn 22:11 - Hashtags on LinkedIn and other platforms: Do they still matter 24:45 - B2B on TikTok: How to make it work for business leaders 28:23 - Building a content bank for TikTok and creating searchable content 29:52 - Twitter (X) for personal branding: Industry-specific use cases Key Takeaways: Start with Clear Content Pillars: Before diving into social media, identify your content pillars—what you want to be known for. This helps focus your strategy and ensures your message aligns with your goals and target audience. Consistency Over Frequency: Posting consistently, even just once a week, is more effective than trying to flood your audience with content. The goal is to establish a rhythm that your followers can depend on, which keeps you top of mind without burning out. Humanize Your Brand: Personal content that shows the human side of your leadership is key to building trust. Sharing achievements, challenges, and personal insights makes your audience relate to you and, in turn, more likely to engage with your brand. Metrics Beyond Likes: Focus on metrics that show deeper engagement, like comments, shares, and direct website traffic. These are more meaningful indicators of whether your content is resonating with your audience than likes alone. Rate, Review, & Follow on Apple Podcasts & Spotify “I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars. How to reach Ashley Mason How to reach Christie Bilbrey hello@christiebilbrey.com LinkedIn: Instagram: Grow Your Business as a Podcast Guest :

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79: Maximize Your Personal Brand on Social Media with Ashley Mason is an episode from The Business That Story Built by Christie Bilbrey, PR and Brand Strategist.

This episode is 00:33:18 long.

This episode was published on Sep 17, 2024.

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