74: Who Needs to Build a Personal Brand & 8 Must-have Characteristics

Learn four types of professionals who need to build a personal brand and find out the real power of a personal brand with eight characteristics that will strengthen your brand. To learn more about working with Christie Bilbrey, go to . Today, we kick off our new series on personal branding, designed to help you uncover and communicate what makes you unique in a way that elevates your brand, distinguishes you from every competitor, and draws more of the right prospects and audiences to you. In today’s episode, we delve into the importance of building a personal brand, identifying who should focus on it, and the eight essential characteristics to include. You’ll leave with a greater understanding of what’s possible with a personal brand and clarity on practical tips to enhance yours today. Timestamps [00:00] Intro [02:22] Who should focus on building a personal brand [08:21] Expertise: Highlighting your skills and knowledge [09:43] Experience: Sharing your journey through stories [12:49] Stories and lessons learned [14:11] Personality: Authenticity in personal branding [15:52] Values: Identifying your core values [17:34] Purpose: Defining your business goals [17:52] Reputation: Managing how others perceive you [20:38] Successes and unique perspectives Key Takeaways 1. Highlight Expertise: Share the types of clients and topics or types of work that resonate the most with you and that have yielded the most success. The passion you exude will naturally inspire and draw your audience to you. 2. Be Authentic: Authenticity is crucial in personal branding. Don’t show up differently than you are. Present yourself genuinely to avoid burnout and build trust with your audience. 3. Manage Your Reputation: Consistently pour goodwill and credibility into your brand. This helps build a strong reputation that can withstand negative feedback or publicity and demonstrates to your audience that you care, are reliable, and an expert at what you do. 4. Share Your Experience Through Stories: Use storytelling to make your experience relatable and engaging. Sharing specific anecdotes takes your audience behind the scenes into what your work really involves and helps them connect more deeply with you on a personal level. Tune in next time as we discuss five exercises to help you develop a personal brand that gets noticed. Rate, Review, & Follow on Apple Podcasts & Spotify “I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. On Apple Podcasts, click here , scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! For Spotify, tap here on your mobile phone, follow the podcast, listen to the show, then find the rating icon below the description, and tap to rate with five stars. Ways to reach Christie Bilbrey hello@christiebilbrey.com Christie Bilbrey’s LinkedIn: Free guide: Create Your Buyer Persona

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74: Who Needs to Build a Personal Brand & 8 Must-have Characteristics is an episode from The Business That Story Built by Christie Bilbrey, PR and Brand Strategist.

This episode is 00:24:22 long.

This episode was published on Jul 3, 2024.

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