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Social Proof Might Not Matter After All
Advertisers assume ads with thousands of comments and reactions perform better due to social proof, and fear making edits that would erase that engagement. But Jon duplicated an ad with 6,000 comments and the new version...
About This Episode
Social Proof Might Not Matter After All is an episode from Social Media Pubcast by Jon Loomer by Jon Loomer. Advertisers assume ads with thousands of comments and reactions perform better due to social proof, and fear making edits that woul...
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This episode belongs to Social Media Pubcast by Jon Loomer.
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Episode Details
Published Apr 6, 2026, 05:44 long, audio available.
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Questions About This Episode
What is Social Proof Might Not Matter After All about?
Advertisers assume ads with thousands of comments and reactions perform better due to social proof, and fear making edits that would erase that engagement. But Jon duplicated an ad with 6,000 comments and the new version starting from scratch immediately matched and even beat the original's performance. He explains why we might be overvaluing social proof and why the content of your ad matters more than engagement signals.
Where can I listen to Social Proof Might Not Matter After All?
You can listen to Social Proof Might Not Matter After All online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Social Proof Might Not Matter After All from?
Social Proof Might Not Matter After All is an episode from Social Media Pubcast by Jon Loomer by Jon Loomer.
How long is this episode?
This episode is 05:44 long.
When was this episode published?
This episode was published on Apr 6, 2026.
Can I save Social Proof Might Not Matter After All for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from Social Media Pubcast by Jon Loomer?
Yes. This page shows related episodes from Social Media Pubcast by Jon Loomer when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to Social Proof Might Not Matter After All?
You can listen to Social Proof Might Not Matter After All on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Social Proof Might Not Matter After All is from Social Media Pubcast by Jon Loomer by Jon Loomer.
What are the episode details?
Published Apr 6, 2026 and 05:44 long