
Every Change You Make Should Solve a Problem
Jun 8, 2026 - 07:20
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Today's question is about whether a brand new ad account, Facebook page, and pixel need any special treatment before running sales campaigns. Conventional wisdom says to build followers first, run awareness campaigns, or...
Do You Need to Warm Up a New Ad Account? is an episode from Social Media Pubcast by Jon Loomer by Jon Loomer. Today's question is about whether a brand new ad account, Facebook page, and pixel need any special treatment before running sales...
This episode belongs to Social Media Pubcast by Jon Loomer.
Use the player on this page to stream the episode online.
Published Apr 15, 2026, 03:54 long, audio available.
Today's question is about whether a brand new ad account, Facebook page, and pixel need any special treatment before running sales campaigns. Conventional wisdom says to build followers first, run awareness campaigns, or season the pixel with top-of-funnel activity. Jon explains why these recommendations are nonsense and often counterproductive, how building low-quality engagement early can poison your remarketing audiences, and why optimizing for purchases or leads from day one is the fastest path to real results. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
You can listen to Do You Need to Warm Up a New Ad Account? online on Radio and Podcast. Open the player on this page to stream the available audio.
Do You Need to Warm Up a New Ad Account? is an episode from Social Media Pubcast by Jon Loomer by Jon Loomer.
This episode is 03:54 long.
This episode was published on Apr 15, 2026.
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Do You Need to Warm Up a New Ad Account? is from Social Media Pubcast by Jon Loomer by Jon Loomer.
Published Apr 15, 2026 and 03:54 long