I've Never Been More Uncertain About Meta Ads
For years the direction of Meta advertising was clear enough to predict, and most of those predictions held up. But AI has scrambled the pic...
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Social Media Pubcast by Jon Loomer
Facebook marketing, blogging and SEO tips, discussed by industry experts over a beer.
Episodes
20 of 720 episodesWhat Does the Removal of Placement Control Mean?
Meta is removing placement control for sales and leads campaigns, and advertisers are predictably freaking out. Jon explains why the change...
15 Years of Lessons Learned
Fifteen years in, the celebrating gives way to a more honest look back at what worked and what didn't. This final entry in the anniversary s...
A Reflection on 15 Years
To mark 15 years since a layoff turned into JonLoomer.com, Jon sets aside the usual solo format for a rare interview with longtime teammate...
The Story I Stopped Telling
Two 15-year anniversaries fall the same month, a second layoff and the launch of JonLoomer.com days later. These episodes usually stay locke...
Ask These Questions Before Using Value Rules
Value rules are one of Meta's most useful newer features, letting you nudge bids up or down instead of restricting your audience outright. B...
Meta Doesn't Invent Conversions That Never Happened
One of the most popular myths in Meta advertising is that the conversion numbers are made up. But Meta only knows about a purchase because y...
Most Advertisers Should Only Use Incremental Attribution
Incremental attribution reports only the conversions your ads actually caused, and most advertisers would be better off making it their defa...
You May Be Surprised Who Converts
Restricting age and gender feels like smart budgeting, and it's the most understandable mistake in Meta advertising. But when you optimize f...
The Foundational Elements of Meta Advertising Today
Most advertisers still obsess over targeting controls, remarketing campaigns, and which single ad won. But the foundations of Meta advertisi...
I Published a Document That I Didn't Write
For fifteen years Jon has written every word on his blog, so publishing an AI-generated post cut against everything he believes about conten...
Why You Are Misdiagnosing Creative Fatigue
Advertisers treat every drop in performance as creative fatigue, but what they're actually seeing is Meta shifting delivery from remarketing...
Your Ad Creation Process Might Be The Problem
Once campaign construction is simplified, it's just you and your ads, and advertisers tend to either micromanage everything or freeze up and...
15 Years In, Meta's Broken System Finally Came for Me
Jon's profile was incorrectly flagged for suspicious activity while posting in his own private Facebook group, and after identity verificati...
Are You Susceptible to Meta Ads Misinformation?
Meta ads misinformation spreads because it pays in clicks and impressions, and advertisers with the smallest knowledge foundation are the mo...
Does Worldwide Targeting Actually Work for Sales?
Today's question is about whether to split worldwide targeting into separate ad sets grouped by CPM when promoting a low-cost digital produc...
Best Practices Won't Guarantee Results
Following best practices and simplifying campaign construction doesn't guarantee results, and advertisers who do everything right still get...
7 Things That Aren't Worth Your Time
Most advertisers obsess over placement performance, demographic distribution, ad-level micromanagement, and data discrepancies between Ads M...
Every Change You Make Should Solve a Problem
Advertisers love restricting demographics, removing placements, and splitting budgets across ad sets, but most of these decisions are based...
Can AI Actually Make You a Better Advertiser?
Today's question is about how advertisers should approach AI tools like Claude's new connection to Meta ads. AI has enormous potential for c...