Every Change You Make Should Solve a Problem
Advertisers love restricting demographics, removing placements, and splitting budgets across ad sets, but most of these decisions are based...
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Social Media Pubcast by Jon Loomer
Facebook marketing, blogging and SEO tips, discussed by industry experts over a beer.
Social Media Pubcast by Jon Loomer Podcast Guide
Listen to Social Media Pubcast by Jon Loomer, a Business podcast by Jon Loomer. Stream 702 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Browse this show under Business podcasts.
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Episodes
20 of 702 episodesCan AI Actually Make You a Better Advertiser?
Today's question is about how advertisers should approach AI tools like Claude's new connection to Meta ads. AI has enormous potential for c...
The Mistakes I See in Almost Every Ad Account
Struggling ad accounts keep making the same mistakes, from undefined audience segments and unnecessary remarketing to inflated conversion re...
Is That New Meta Feature Worth the Risk?
Today's question is about how to decide when new Meta features like push delivery or AI platform connectors are worth testing. New features...
Stop Tinkering with Things That Don't Matter
Advertisers fixate on delivery details like which ads Meta shows, placement distribution, or age skews, but rarely ask the most important qu...
Is Meta Spending Too Much on One Ad?
Today's question is about what to do when one ad takes 50% of your budget and performance starts declining over time. Jon explains why uneve...
Change Will Always Be Your Biggest Problem
The biggest challenge in Meta advertising isn't any single feature or update, it's the relentless pace of change that makes best practices o...
Should You Use a Funnel for High Ticket Products?
Today's question is about the right funnel strategy for high-ticket consumer products on Meta. Cheaper leads don't automatically mean cheape...
You're Probably Not Wasting Money on Ads
Advertisers are quick to shut off ads when results look bad, but poor short-term performance isn't the same as wasted budget. New businesses...
Does Adding More Ads Actually Hurt Performance?
Today's question is about whether adding too many ads to a single ad set can actually hurt delivery. Meta removed its old recommendation of...
Don't Get Attached to Your Ad Process
Two new features are changing how Jon creates ads. Push delivery lets you force spend to any existing ad to get answers, eliminating the nee...
Are You Setting Up Client Access the Wrong Way?
Today's question is about the recommended structure and access levels between a client and agency when onboarding. Setting this up incorrect...
Why Meta Keeps Pushing Value Rules
Meta has spent years removing advertiser control over targeting and placements, so actively encouraging value rules seemed contradictory. Bu...
How Do You Reach Only New Customers?
Today's question is about whether to exclude existing customers from your ads when you want to acquire new ones, and how to do it. Meta reta...
Your Excuses Are Holding Back Your Results
Advertisers love to blame Meta when results tank, pointing to outages, Advantage+ enhancements, and automated settings as proof the platform...
Do You Need to Warm Up a New Ad Account?
Today's question is about whether a brand new ad account, Facebook page, and pixel need any special treatment before running sales campaigns...
Stop Hiding Your Ad Account from Clients
Agencies that hide ad accounts from clients claim their campaign setup is proprietary, but modern best practices mean minimal campaigns and...
Can Your Audience Be Too Niche for Meta Ads?
Today's question is about whether a niche B2B audience can be too small for Meta ads to work effectively. Any business with a large enough r...
Social Proof Might Not Matter After All
Advertisers assume ads with thousands of comments and reactions perform better due to social proof, and fear making edits that would erase t...
Does a Higher CPM Mean You Should Spend More?
Today's question is about CPM being double in the US versus the UK and whether that means you should allocate double the budget. CPM varies...
Questions About Social Media Pubcast by Jon Loomer
Where can I listen to Social Media Pubcast by Jon Loomer episodes?
You can listen to Social Media Pubcast by Jon Loomer episodes online on Radio and Podcast. Open an episode and the site player will stream the available audio.
What is Social Media Pubcast by Jon Loomer about?
Social Media Pubcast by Jon Loomer is listed as a Business show. The show language is listed as English.
How many Social Media Pubcast by Jon Loomer episodes are listed?
This page lists 702 episodes for Social Media Pubcast by Jon Loomer. More episodes are available from the View more button when the list continues.
Quick Answers About Social Media Pubcast by Jon Loomer
Where can I listen to Social Media Pubcast by Jon Loomer?
You can listen to Social Media Pubcast by Jon Loomer episodes on this page by opening an episode and using the site player.
What type of podcast is Social Media Pubcast by Jon Loomer?
Social Media Pubcast by Jon Loomer is listed as a Business show by Jon Loomer.
How many episodes are available?
This page lists 702 episodes for Social Media Pubcast by Jon Loomer where feed data is available.