You May Be Surprised Who Converts
Restricting age and gender feels like smart budgeting, and it's the most understandable mistake in Meta advertising. But when you optimize f...
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Social Media Pubcast by Jon Loomer
Facebook marketing, blogging and SEO tips, discussed by industry experts over a beer.
Social Media Pubcast by Jon Loomer Podcast Guide
Listen to Social Media Pubcast by Jon Loomer, a Business podcast by Jon Loomer. Stream 712 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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20 of 712 episodesThe Foundational Elements of Meta Advertising Today
Most advertisers still obsess over targeting controls, remarketing campaigns, and which single ad won. But the foundations of Meta advertisi...
I Published a Document That I Didn't Write
For fifteen years Jon has written every word on his blog, so publishing an AI-generated post cut against everything he believes about conten...
Why You Are Misdiagnosing Creative Fatigue
Advertisers treat every drop in performance as creative fatigue, but what they're actually seeing is Meta shifting delivery from remarketing...
Your Ad Creation Process Might Be The Problem
Once campaign construction is simplified, it's just you and your ads, and advertisers tend to either micromanage everything or freeze up and...
15 Years In, Meta's Broken System Finally Came for Me
Jon's profile was incorrectly flagged for suspicious activity while posting in his own private Facebook group, and after identity verificati...
Are You Susceptible to Meta Ads Misinformation?
Meta ads misinformation spreads because it pays in clicks and impressions, and advertisers with the smallest knowledge foundation are the mo...
Does Worldwide Targeting Actually Work for Sales?
Today's question is about whether to split worldwide targeting into separate ad sets grouped by CPM when promoting a low-cost digital produc...
Best Practices Won't Guarantee Results
Following best practices and simplifying campaign construction doesn't guarantee results, and advertisers who do everything right still get...
7 Things That Aren't Worth Your Time
Most advertisers obsess over placement performance, demographic distribution, ad-level micromanagement, and data discrepancies between Ads M...
Every Change You Make Should Solve a Problem
Advertisers love restricting demographics, removing placements, and splitting budgets across ad sets, but most of these decisions are based...
Can AI Actually Make You a Better Advertiser?
Today's question is about how advertisers should approach AI tools like Claude's new connection to Meta ads. AI has enormous potential for c...
The Mistakes I See in Almost Every Ad Account
Struggling ad accounts keep making the same mistakes, from undefined audience segments and unnecessary remarketing to inflated conversion re...
Is That New Meta Feature Worth the Risk?
Today's question is about how to decide when new Meta features like push delivery or AI platform connectors are worth testing. New features...
Stop Tinkering with Things That Don't Matter
Advertisers fixate on delivery details like which ads Meta shows, placement distribution, or age skews, but rarely ask the most important qu...
Is Meta Spending Too Much on One Ad?
Today's question is about what to do when one ad takes 50% of your budget and performance starts declining over time. Jon explains why uneve...
Change Will Always Be Your Biggest Problem
The biggest challenge in Meta advertising isn't any single feature or update, it's the relentless pace of change that makes best practices o...
Should You Use a Funnel for High Ticket Products?
Today's question is about the right funnel strategy for high-ticket consumer products on Meta. Cheaper leads don't automatically mean cheape...
You're Probably Not Wasting Money on Ads
Advertisers are quick to shut off ads when results look bad, but poor short-term performance isn't the same as wasted budget. New businesses...
Does Adding More Ads Actually Hurt Performance?
Today's question is about whether adding too many ads to a single ad set can actually hurt delivery. Meta removed its old recommendation of...