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Facebook marketing, blogging and SEO tips, discussed by industry experts over a beer.
Listen to Social Media Pubcast by Jon Loomer, a Business podcast by Jon Loomer. Stream 694 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Advertisers are quick to shut off ads when results look bad, but poor short-term performance isn't the same as wasted budget. New businesses...
Today's question is about whether adding too many ads to a single ad set can actually hurt delivery. Meta removed its old recommendation of...
Two new features are changing how Jon creates ads. Push delivery lets you force spend to any existing ad to get answers, eliminating the nee...
Today's question is about the recommended structure and access levels between a client and agency when onboarding. Setting this up incorrect...
Meta has spent years removing advertiser control over targeting and placements, so actively encouraging value rules seemed contradictory. Bu...
Today's question is about whether to exclude existing customers from your ads when you want to acquire new ones, and how to do it. Meta reta...
Advertisers love to blame Meta when results tank, pointing to outages, Advantage+ enhancements, and automated settings as proof the platform...
Today's question is about whether a brand new ad account, Facebook page, and pixel need any special treatment before running sales campaigns...
Agencies that hide ad accounts from clients claim their campaign setup is proprietary, but modern best practices mean minimal campaigns and...
Today's question is about whether a niche B2B audience can be too small for Meta ads to work effectively. Any business with a large enough r...
Advertisers assume ads with thousands of comments and reactions perform better due to social proof, and fear making edits that would erase t...
Today's question is about CPM being double in the US versus the UK and whether that means you should allocate double the budget. CPM varies...
Meta provides no transparency about which specific images or videos perform best when using flexible format, related media, or AI generated...
Today's question is about advertising expensive products with long buying cycles that fall outside the seven or 28 day attribution window. S...
Advertisers claim Meta steals credit for conversions that were actually driven by email or Google, calling conversion reporting vanity metri...
Today's question is about the single most common point of confusion Jon wishes everyone understood about Meta ads. He can't pick just one, s...
Meta changed how click attribution works, and it's mostly for the better, but some advertisers might see a negative impact. Click-through co...
Today's question is whether to launch a brand new campaign with creative testing or start testing later with new creatives. There's no absol...
Ads that were working fine suddenly tank, and advertisers assume Meta changed who they're showing ads to or messed up delivery. But there's...
Today's question is about using manual bidding like cost caps to control costs while scaling budget when campaigns perform well. By default,...
Most advertisers obsess over targeting inputs that either do nothing or actively hurt results. Jon explains why he ignores audience suggesti...
Today's question is about testing different customer personas using the creative testing tool. Advertisers used to create separate ad sets f...
Audience suggestions cause confusion because advertisers think they're tight constraints when they're not. Jon proposes how Meta could elimi...
Today's question is about determining what works from top performing ads to inform the next batch of creative. Creative testing used to isol...
Advertisers believe something works and only pay attention to evidence supporting it while ignoring contradictions. They blame Andromeda or...
Today's question is about preventing customers from purchasing the same audiobook bundle twice through ads. Excluding customers is a balance...
Audience suggestions feel like control, but Meta ignores them constantly, especially for age and gender. There's no proof they impact detail...
Today's question is whether you should remove email signup popups from landing pages when sending paid Meta traffic to them. Popups don't te...
Advertisers have a tendency to overcomplicate their campaigns with multiple ad sets, restricted targeting, removed placements, and turned-of...
Today's question is about campaign structure for seasonal products, specifically whether to split major holidays into separate ad sets with...
Advertisers blame Meta when their leads are low quality, pointing to the algorithm exploiting weaknesses like age range or placements to get...
Today's question is why campaigns stop working after two or three weeks when the ads generated sales initially and there's no ad fatigue. Me...
Creative diversification sounds great in theory, but most advertisers take Meta's recommendations too literally and waste time creating 20 a...
Today's question is about when to use multiple campaigns instead of a single Advantage Plus campaign structure, especially when it comes to...
Meta spent years taking control away from advertisers, discouraging them from restricting targeting or removing placements, so launching Val...
Today's question is about the easiest and most cost-effective way to set up server-side tracking and the Conversions API. The website pixel...
Meta's creative testing tool launched in 2025, but most advertisers either aren't using it or completely misunderstand how it works. The old...
Meta introduced 83 changes to advertising in 2025, making it nearly impossible to keep up if you weren't paying close attention. Three updat...
Today's question is whether you should use 7 day click, 1 day click, or 1 day view for attribution. The best attribution setting depends ent...
Advertisers either oversimplify results by only looking at conversions and cost per conversion, or they get lost obsessing over secondary me...
Simplified campaign construction is the foundation of good Meta advertising, but there are legitimate exceptions where complexity is necessa...
Advertisers get stuck planning the perfect campaign with 20 or 30 ads across different personas, messaging angles, and formats, only to watc...
Advertisers blame Andromeda when their results tank, treating it like a boogeyman algorithm that destroyed their performance. But most don't...
Conspiracy theories about Meta advertising spread because most advertisers don't understand how things actually work, making them vulnerable...
Advertisers want clear rules, step-by-step checklists, and universal solutions they can apply to fix their campaigns. But Meta advertising d...
Advertisers list every campaign detail when their results tank, like objectives, ad sets, targeting, placements, and creative counts, hoping...
Experienced advertisers who've spent millions often blame Meta when results tank, but they're missing something crucial. Jon explains why hu...
When ads stop working, most advertisers tweak targeting or try new campaign structures. But there's a static list of things that actually ma...
Advertisers resist every Meta automation because they want control over targeting, budget distribution, and creative enhancements. But this...
Adding a new ad is supposed to restart the learning phase, but Jon discovered it doesn't always happen. This revelation has him rethinking e...
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Social Media Pubcast by Jon Loomer is listed as a Business show. The show language is listed as English.
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