Does Adding More Ads Actually Hurt Performance?

Today's question is about whether adding too many ads to a single ad set can actually hurt delivery. Meta removed its old recommendation of no more than six ads per ad set, but that doesn't mean more is always better. Jon explains why starting small with a couple of creatively diverse ads and adding more only when needed is the smarter approach, why the delivery algorithm may get lost when it has too many options for the budget, and why pruning ads that Meta rarely shows should be part of your troubleshooting when results decline. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.

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Does Adding More Ads Actually Hurt Performance? is an episode from Social Media Pubcast by Jon Loomer by Jon Loomer.

This episode is 04:12 long.

This episode was published on May 6, 2026.

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