Why Meta Keeps Pushing Value Rules

Meta has spent years removing advertiser control over targeting and placements, so actively encouraging value rules seemed contradictory. But it makes sense when you see where things are headed. Jon explains how a new test version lets you bid based on custom audience labels for lead quality and customer value, why value rules fill a knowledge gap the algorithm can't solve alone, and why they'll replace traditional delivery controls as Meta locks everything else down.

You can listen to Why Meta Keeps Pushing Value Rules online on Radio and Podcast. Open the player on this page to stream the available audio.

Why Meta Keeps Pushing Value Rules is an episode from Social Media Pubcast by Jon Loomer by Jon Loomer.

This episode is 05:58 long.

This episode was published on Apr 27, 2026.

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