Every Change You Make Should Solve a Problem
Jun 8, 2026 - 07:20
Radio and PodcastLive Radio & PodcastsBusiness
Does a Higher CPM Mean You Should Spend More?
Today's question is about CPM being double in the US versus the UK and whether that means you should allocate double the budget. CPM varies by country due to competition, but higher CPM doesn't automatically mean worse p...
About This Episode
Does a Higher CPM Mean You Should Spend More? is an episode from Social Media Pubcast by Jon Loomer by Jon Loomer. Today's question is about CPM being double in the US versus the UK and whether that means you should allocate double the budg...
Podcast
This episode belongs to Social Media Pubcast by Jon Loomer.
Listen Online
Use the player on this page to stream the episode online.
Episode Details
Published Apr 1, 2026, 04:17 long, audio available.
Related Episodes
Continue listening to more episodes from Social Media Pubcast by Jon Loomer.
Can AI Actually Make You a Better Advertiser?
Jun 3, 2026 - 04:32
The Mistakes I See in Almost Every Ad Account
Jun 1, 2026 - 07:24
Is That New Meta Feature Worth the Risk?
May 27, 2026 - 03:20
Stop Tinkering with Things That Don't Matter
May 25, 2026 - 05:31
Is Meta Spending Too Much on One Ad?
May 20, 2026 - 03:27
Change Will Always Be Your Biggest Problem
May 18, 2026 - 07:43
Should You Use a Funnel for High Ticket Products?
May 13, 2026 - 03:51
Questions About This Episode
What is Does a Higher CPM Mean You Should Spend More? about?
Today's question is about CPM being double in the US versus the UK and whether that means you should allocate double the budget. CPM varies by country due to competition, but higher CPM doesn't automatically mean worse performance. Jon explains when to combine countries versus split them, how Meta balances costs and conversion rates, and why you should let results guide your budget allocation instead of CPM alone. Want your question to be answered on a future episode? Go to JonLoomer.com/Question and record your question today.
Where can I listen to Does a Higher CPM Mean You Should Spend More??
You can listen to Does a Higher CPM Mean You Should Spend More? online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Does a Higher CPM Mean You Should Spend More? from?
Does a Higher CPM Mean You Should Spend More? is an episode from Social Media Pubcast by Jon Loomer by Jon Loomer.
How long is this episode?
This episode is 04:17 long.
When was this episode published?
This episode was published on Apr 1, 2026.
Can I save Does a Higher CPM Mean You Should Spend More? for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from Social Media Pubcast by Jon Loomer?
Yes. This page shows related episodes from Social Media Pubcast by Jon Loomer when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to Does a Higher CPM Mean You Should Spend More??
You can listen to Does a Higher CPM Mean You Should Spend More? on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Does a Higher CPM Mean You Should Spend More? is from Social Media Pubcast by Jon Loomer by Jon Loomer.
What are the episode details?
Published Apr 1, 2026 and 04:17 long