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Melisse Shaban built Virtue Labs into a hair care brand with more than $50 million in revenue. Now she’s CEO of Aramore, a biotech skin care company with peer-reviewed NAD+ research that’s generated $5 million, and skipp...
Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers is an episode from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify. Melisse Shaban built Virtue Labs into a hair care br...
This episode belongs to Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs.
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Published May 7, 2026, 00:38:01 long, audio available.
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Melisse Shaban built Virtue Labs into a hair care brand with more than $50 million in revenue. Now she’s CEO of Aramore, a biotech skin care company with peer-reviewed NAD+ research that’s generated $5 million, and skipping influencers entirely. Instead, she’s sending free products to Reddit strangers and asking for the truth.
You can listen to Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers online on Radio and Podcast. Open the player on this page to stream the available audio.
Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers is an episode from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify.
This episode is 00:38:01 long.
This episode was published on May 7, 2026.
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Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers is from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify.
Published May 7, 2026 and 00:38:01 long