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The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product,...
About This Episode
The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect is an episode from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify. Kevin and Jin Chon cut open a pillow, foun...
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This episode belongs to Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs.
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Episode Details
Published May 19, 2026, 00:27:50 long, audio available.
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Questions About This Episode
What is The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect about?
Kevin and Jin Chon cut open a pillow, found carpet padding inside, and spent 13 years fixing it. They built Coop Sleep Goods into a nearly nine-figure brand by spending more on materials, staying focused on one product, and trusting that a better pillow would market itself.
Where can I listen to The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect?
You can listen to The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect from?
The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect is an episode from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify.
How long is this episode?
This episode is 00:27:50 long.
When was this episode published?
This episode was published on May 19, 2026.
Can I save The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs?
Yes. This page shows related episodes from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect?
You can listen to The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect is from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify.
What are the episode details?
Published May 19, 2026 and 00:27:50 long