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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads
Former comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platfor...
About This Episode
How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads is an episode from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify. Former comedy writer...
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This episode belongs to Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs.
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Episode Details
Published Jun 4, 2026, 00:43:59 long, audio available.
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