How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads

Former comedy writer Bette Bentley built Skimpies—the world’s first liner designed specifically for leggings—into a number one TikTok brand entirely through organic livestreams, bypassing paid ads by treating the platform like an interactive group chat. This innovative founder breaks down how she embraced raw authenticity to collapse the traditional sales funnel, handle extreme burnout, and turn a grueling six-month streaming schedule into a $60,000 warehouse livestream.

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How Bette Bentley Built Skimpies Into a No. 1 TikTok Brand Without Spending a Dollar on Paid Ads is an episode from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify.

This episode is 00:43:59 long.

This episode was published on Jun 4, 2026.

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