The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire

Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify

Krysten Kauder built Candier—a bold, irreverent candle brand with names like “Girl, You Need to Calm the F Down”—into a $14 million business stocked at Target, Whole Foods, and Ulta, and she did it without a PR firm, sal...View more