Radio and PodcastLive Radio & Podcasts
Business
How Loftie Sold 200,000 Alarm Clocks Without VC Money
Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned...
About This Episode
How Loftie Sold 200,000 Alarm Clocks Without VC Money is an episode from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify. Matthew Hassett noticed that smartphones were ruining sleep, so...
Podcast
This episode belongs to Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs.
Listen Online
Use the player on this page to stream the episode online.
Episode Details
Published Apr 28, 2026, 00:35:11 long, audio available.
Related Episodes
Continue listening to more episodes from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs.
How Fly By Jing Turned Chili Crisp Into an Eight-Figure Brand
Jun 2, 2026 - 00:45:58
"How Do You Know When to Pivot?" Here's What 13 Businesses Actually Did
May 28, 2026 - 00:24:15
How Figs Built a Billion-Dollar Brand for the People Saving Lives
May 26, 2026 - 00:49:38
How One Founder Took on the Gray Hair Industry and Won With Science, Not Hype
May 21, 2026 - 00:40:20
The Sleep Brand Founders That Refused To Rest Until the Product Was Perfect
May 19, 2026 - 00:27:50
The Scrappy Outreach Strategy Behind Candier's $14 Million Retail Empire
May 14, 2026 - 00:36:51
How an AI Expert Built the Most Analog Product of 2026
May 12, 2026 - 00:50:15
Questions About This Episode
What is How Loftie Sold 200,000 Alarm Clocks Without VC Money about?
Matthew Hassett noticed that smartphones were ruining sleep, so he built Loftie, a screen-free alarm clock, to fix it. Without venture capital or paid press, he grew the brand to more than 200,000 units sold, and earned Wirecutter’s top alarm clock pick six years in a row. For more on Loftie and show notes click here
Where can I listen to How Loftie Sold 200,000 Alarm Clocks Without VC Money?
You can listen to How Loftie Sold 200,000 Alarm Clocks Without VC Money online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is How Loftie Sold 200,000 Alarm Clocks Without VC Money from?
How Loftie Sold 200,000 Alarm Clocks Without VC Money is an episode from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify.
How long is this episode?
This episode is 00:35:11 long.
When was this episode published?
This episode was published on Apr 28, 2026.
Can I save How Loftie Sold 200,000 Alarm Clocks Without VC Money for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs?
Yes. This page shows related episodes from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to How Loftie Sold 200,000 Alarm Clocks Without VC Money?
You can listen to How Loftie Sold 200,000 Alarm Clocks Without VC Money on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
How Loftie Sold 200,000 Alarm Clocks Without VC Money is from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs by Shopify.
What are the episode details?
Published Apr 28, 2026 and 00:35:11 long