#READefined 1 Influence: The Psychology of Persuasion by Robert Cialdini

In our first ever episode of READefined, we're taking a look at Robert Cialdini's Influence: The Psychology of Persuasion . Today, we are all becoming overwhelmed by the sheer amount of information at our disposal AND the choice that comes with that for even the most mundane topics. While it would be nice to think our prospects consider all the information available to them before they decide whether to say "yes" or "no," you know from your own day-to-day experience that reality is quite different. The truth is, we need shortcuts. We need rules of thumb to help us filter through the noise. And guess what… there's a science to it. And, that science is the evidence-based research Cialdini presents in this book on the psychology of persuasion with six overarching principles. Principle 1: Reciprocity Principle 2: Commitment and Consistency Principle 3: Social Proof Principle 4: Liking Principle 5: Authority Principle 6: Scarcity

You can listen to #READefined 1 Influence: The Psychology of Persuasion by Robert Cialdini online on Radio and Podcast. Open the player on this page to stream the available audio.

#READefined 1 Influence: The Psychology of Persuasion by Robert Cialdini is an episode from Sales Tuners by Jim Brown.

This episode is 14:09 long.

This episode was published on May 21, 2019.

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