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Education

Sales Influence - Why People Buy!

Victor Antonio

I came from the world of selling as an account manager and moved up the ranks to Director of Sales, then VP of International Sales and eventually President of Sales and Marketing. I know wha...

Episodes

20 of 733 episodes

Upsell Regardless of Price - Sales Influence Podcast #SIP 643

Sales Discovery & Relationship Building Custom suit salesman Bob built trust by conducting the sales meeting at Victor's home, requesting to...

10:55Oct 28, 2026

Why Are You In Sales? - Sales Influence Podcast #SIP 642

Core Motivation Framework A big enough why serves as the fundamental determinant of success or failure in sales, providing the psychological...

07:45Oct 26, 2026

Quantify Your Sales Goal - Sales Influence Podcast #SIP 641

Achieving professional aspirations requires transforming vague ambitions into tangible numerical targets rather than relying solely on wishf...

07:45Oct 24, 2026

Avoiding the Friend Zone in Sales | #642

Avoiding the Sales Friend Zone! Yeah, there's actually a friend zone when it comes to sales. You've visited the client five, ten times... an...

07:30Oct 24, 2026

The ONE Question That Puts You Back in Control of Any Sales Conversation | SIP #641

If you're explaining yourself, you're not winning the conversation. When a customer says "you're too expensive," the worst thing you can do...

07:54Oct 23, 2026

Dark Days of Selling - Sales Influence Podcast #SIP 640

Mental State Management Attitude drives behavior, which drives consequence—shifting your state by reviewing written sales goals and taking i...

09:00Oct 18, 2026

Biggest Reason Salespeople Fail - Sales Influence Podcast #SIP 639

Target Market Strategy Focusing on a specific target market simultaneously increases your close rate while reducing both marketing costs and...

10:22Oct 12, 2026

Be Fearless When Selling - Sales Influence Podcast SIP #638

Sales Performance Analysis When sales decline, audit your past successful strategies by comparing time investment—reducing customer interact...

09:30Oct 4, 2026

Selling Advertising Service - Sales Influence Podcast #SIP 637

Building Trust Through Expertise Provide insightful information that makes prospects think "I didn't know that" rather than stating obvious...

09:36Sep 30, 2026

Selling High End Products - Sales Influence Podcast #SIP 636

Pricing Psychology The brain functions as a risk-averse decision-making machine that defaults to the cheapest option when presented with onl...

08:36Sep 24, 2026

Why A CRM? - Sales Influence Podcast #SIP 635

Victor Antonio discusses the significant evolution of Customer Relationship Management (CRM) systems from basic contact databases into advan...

07:58Sep 18, 2026

Good, Better, Best Analysis - Sales Influence Podcast - SIP #634

Strategic Positioning Comparative analysis creates a matrix with top 10 customer-valued features on the left and your company plus 2 top com...

08:31Aug 26, 2026

Cold Calling Metrics - Sales Influence Podcast - SIP #633

Connection Strategy Average sales rep achieves only an 8% call-to-connect ratio (4 actual decision-maker conversations from 50 daily calls,...

08:25Aug 21, 2026

Being Customer Centric - Sales Influence Podcast #SIP 632

In this podcast, host Victor Antonio discusses the concept of customer centricity, which requires professionals to shift their focus from th...

08:49Aug 17, 2026

Three Sales Objections - Sales Influence Podcast - SIP #631

In this sales strategy podcast, Victor Antonio explains that a customer's price objection is usually a misunderstanding of a product's actua...

09:31Aug 13, 2026

Buyers Aren't Buying You - Sales Influence Podcast #SIP 630

In this episode Victor addresses the significant failure of modern salespeople to provide meaningful value to their potential clients. Citin...

09:37Aug 10, 2026

Script Or No Script - Sales Influence Podcast - SIP #629

In this podcast excerpt, Victor Antonio advocates for the use of prepared sales scripts to replace the inconsistent results of improvising d...

10:15Aug 3, 2026

A Brand Called You - Sales Influence Podcast - SIP #628

Professional Brand Foundation Your personal brand functions as a walking differentiator where customers buy from you as an individual rather...

09:50Jul 29, 2026

Getting A Time Commitment- Sales Influence Podcast - SIP 627

In this podcast excerpt, Victor Antonio argues that vague follow-up phrases like "I'll get back to you" are detrimental to professional prod...

09:31Jul 24, 2026

They Don't Want Advice - Sales Influence Podcast - SIP 626

The provided source features Victor Antonio , a sales trainer and podcast host, discussing the psychological resistance people often have to...

10:42Jun 24, 2026