Ep. 189 - SaaS in the AI Agent Era: Org Chart For Your Agents

Send us Fan Mail Guest: David Gabriel, VP of Marketing at Rhumbix -- AI-Enabled Go-to-Market Strategy, Agentic Marketing, and SaaS Margin Expansion In this episode of SaaS Backwards , Ken Lempit sits down with David Gabriel, VP of Marketing at Rhumbix , to explore what go-to-market looks like in the AI agent era. David rebuilt his SaaS marketing function around AI agents — creating a system where product marketing, outbound sales development, content creation, and revenue operations are increasingly agent-led. The result? A small team producing the output of a much larger organization — without inflating costs. David breaks down how to build sub-agent architectures, how to connect AI to your CRM and Gong transcripts using MCP integrations, and why most SaaS companies fail at AI because they lack repeatable process discipline. This episode is a must-listen for B2B SaaS CROs, CMOs, and founders looking to increase operating leverage, expand margins, and future-proof their go-to-market strategy. --- Stalled pipeline? Lost deals? Diagnose your GTM gaps with a free, actionable checkup. 🔗 Get your free SaaS GTM Checkup

You can listen to Ep. 189 - SaaS in the AI Agent Era: Org Chart For Your Agents online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep. 189 - SaaS in the AI Agent Era: Org Chart For Your Agents is an episode from SaaS Backwards - Reverse Engineering SaaS Success by Ken Lempit.

This episode is 36:33 long.

This episode was published on Feb 27, 2026.

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