Rule the World with Customer Experience

“Data is the foundation of every CX-powered experience. Every company will be competing for data supremacy.” – R “Ray” Wang Extreme consolidation and accelerated digital transformation are changing the global business landscape. To win, businesses must embrace agility and analytics, and use automation to address customer needs. In this episode of Reimagine Marketing, Wilson Raj welcomes R “Ray” Wang, founder, chairman and principal analyst of Silicon Valley based Constellation Research, to discuss the importance of adopting a CX strategy that speeds decisions, reduces risk, and enables real-time customer engagements – to stay relevant, valued and in demand. This podcast covers: Why today’s top companies are focused on analytics, automation and AI. The importance of decision velocity when seeking competitive advantage. Data supremacy and how analytics serve as an accelerant for differentiated CX. Principles for harmonizing human-powered and AI-powered capabilities. What’s next for businesses seeking to go from status quo to market leader. Here are some of the resources we mentioned during the episode: Experience 2030 Pulse Report : The Acceleration of Digital Engagement, Personalization and Trust Experience 2030 Resources : Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030. Learn more about Ray’s latest book: Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants Connect with Wilson: LinkedIn | Twitter Connect with Ray: LinkedIn | Twitter Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm .

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Rule the World with Customer Experience is an episode from Reimagine Marketing: A podcast from SAS by SAS Podcast Admins.

This episode is 28:46 long.

This episode was published on Nov 16, 2021.

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