Reimagining Buzzwords

What the heck is phygital? Is it the latest toy to help pass the time? Or does it refer to a much more critical consideration for marketers…albeit named in a way that diminishes its importance? In this episode of the Reimagine Marketing podcast, Brian welcomes Lisa Loftis to discuss the hybrid digital/physical customer engagement model, a model that is rapidly becoming the cornerstone of customer experience. “I do not like the term ‘phygital.’ And not just because the word itself is unappealing to me personally – somehow invoking thoughts of nails on a chalkboard. – Lisa Loftis, SAS Brian and Lisa discuss the importance of clearly defining buzzwords, and how misinterpreting the inherent meaning of a term can limit your ability to institute the digital transformation needed to move your organization forward. Here are some complementary assets: [CMSWire Article by Lisa Loftis] Phygital: A Confusing Neologism for a Very Real Problem [CMO Council/SAS Global Report] Cracking Tomorrow's CX Code : Real-time customer intelligence for exceptional experience Connect with Lisa on LinkedIn: Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm .

You can listen to Reimagining Buzzwords online on Radio and Podcast. Open the player on this page to stream the available audio.

Reimagining Buzzwords is an episode from Reimagine Marketing: A podcast from SAS by SAS Podcast Admins.

This episode is 25:02 long.

This episode was published on May 16, 2023.

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