Reimagine Your Cookies

In this episode, our host Brian Alfond discusses the demise of third-party cookies. It may not be a shock that third-party cookies are going away considering every generation demonstrates a concern about online privacy. But the impending departure of these cookies is still causing concern for marketers. Companies spending much of their marketing dollars at the top of the funnel should now consider investing in approaches that provide for deeper customer understanding, longer customer relationships, improved customer experiences and better profitability. First-party data may be the answer marketers are seeking. Join us for our next episode as Brian considers why it’s important to reimagine your processes and your people. Here are some complementary assets to help you on your journey of reimagining your cookies: [Resource Page] Customer Intelligence Without Cookies: [Whitepaper] Where does marketing stop, and advertising begin? [Blog] 3 ways the crumbling cookie could improve customer experience: Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm .

You can listen to Reimagine Your Cookies online on Radio and Podcast. Open the player on this page to stream the available audio.

Reimagine Your Cookies is an episode from Reimagine Marketing: A podcast from SAS by SAS Podcast Admins.

This episode is 8:02 long.

This episode was published on Sep 13, 2022.

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