Reimagining Buzzwords
What the heck is phygital? Is it the latest toy to help pass the time? Or does it refer to a much more critical consideration for marketers…...
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Reimagine Marketing: A podcast from SAS
Are you ready for the future of customer experience? Tomorrow’s level of CX and personalization will need to be smarter, more immersive, more trust-enabling. Tune in to the SAS Reimagine Mar...
Episodes
20 of 29 episodesReimagine Marketing in 2023
Will 2023 really be any different in marketing? According to SAS’ Mike Turner, yes it will. In this episode of the Reimagine Marketing podca...
Reimagine Implementation
Welcome to the second half of season three, where we’ll transition from one-way dialogue to conversational episodes featuring some of today’...
Reimagine Reflection
In this episode of the Reimagine Marketing podcast, Brian reminds us that work is just one part of your existence and that this time of year...
Reimagine Motivation
What does the Rush album, “Exit, Stage Left” have to do with marketing and decision-making? In this episode, Brian takes his usual roundabou...
Reimagine Change…Management
In this episode of the Reimagine Marketing podcast, Brian welcomes Kate Parker, SAS’ director of markets and growth for SAS Customer Intelli...
Reimagining Change
What does a kitchen reno have to do with reimagining your marketing? In this episode, Brian acknowledges that whether you're doing a wholesa...
Reimagine Digital Advertising
In this episode, our host Brian Alfond welcomes Roy Reeves, principal business development specialist at SAS, to the studio to discuss digit...
Reimagine Your Cookies
In this episode, our host Brian Alfond discusses the demise of third-party cookies. It may not be a shock that third-party cookies are going...
Welcome Back to the Reimagine Marketing Podcast
Welcome back! In this inaugural episode of Season 3, you’ll meet our new host, Brian Alfond from SAS’ global customer intelligence group. In...
Reflections & Projections: Season Two
Season Two, Episode 9 – Reflections & Projections: Season 2 Marketing organizations are leveraging the continuing pandemic-related disruptio...
Marketers on the Rise: Findings From The CMO Survey
Digital transformation is a fixed, yet fluid reality in our post-pandemic world. Brands are shifting to a digital-first economy where prospe...
Rule the World with Customer Experience
“Data is the foundation of every CX-powered experience. Every company will be competing for data supremacy.” – R “Ray” Wang Extreme consolid...
People-First Approach: How to Implement Successful MarTech Rollouts Around the Globe
Marketing technology rollouts – especially when they involve multinational companies – are not always easy. You can choose the right technol...
Match MarTech with Customer Experience Goals
Today, Modern Marketing must harness the full capabilities of the business to provide the best customer experience. Delivering on this promi...
MarTech Perils and Promises
Marketing technology or martech has suddenly become both more important and more problematic. Marketers must consider how to tame the profus...
Digitizing Beauty Experiences
From virtual try-on features to AI-enabled skin care analysis, the pandemic and ensuing disruption have accelerated innovative and immersive...
Experiential Tech: Happier Customers, Increased Profitability
Exponential Tech: Happier Customers, Increased Profitability A customer experience revolution is underway. Customers have access to better i...
Marketing Planning: An Objective Without a Plan is Just a Dream
In today’s marketing world, the need for marketing planning is increasing by the day. The marketing mix became more extensive, budget is und...
Reflections & Projections: Season One
The Reimagine Marketing podcast explores how marketing organizations are re-inventing themselves in the age of the digital consumer. This ep...