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Are you ready for the future of customer experience? Tomorrow’s level of CX and personalization will need to be smarter, more immersive, more trust-enabling. Tune in to the SAS Reimagine Mar...
What the heck is phygital? Is it the latest toy to help pass the time? Or does it refer to a much more critical consideration for marketers…...
Will 2023 really be any different in marketing? According to SAS’ Mike Turner, yes it will. In this episode of the Reimagine Marketing podca...
Welcome to the second half of season three, where we’ll transition from one-way dialogue to conversational episodes featuring some of today’...
In this episode of the Reimagine Marketing podcast, Brian reminds us that work is just one part of your existence and that this time of year...
What does the Rush album, “Exit, Stage Left” have to do with marketing and decision-making? In this episode, Brian takes his usual roundabou...
In this episode of the Reimagine Marketing podcast, Brian welcomes Kate Parker, SAS’ director of markets and growth for SAS Customer Intelli...
What does a kitchen reno have to do with reimagining your marketing? In this episode, Brian acknowledges that whether you're doing a wholesa...
In this episode, our host Brian Alfond welcomes Roy Reeves, principal business development specialist at SAS, to the studio to discuss digit...
In this episode, our host Brian Alfond discusses the demise of third-party cookies. It may not be a shock that third-party cookies are going...
Welcome back! In this inaugural episode of Season 3, you’ll meet our new host, Brian Alfond from SAS’ global customer intelligence group. In...
Season Two, Episode 9 – Reflections & Projections: Season 2 Marketing organizations are leveraging the continuing pandemic-related disruptio...
Digital transformation is a fixed, yet fluid reality in our post-pandemic world. Brands are shifting to a digital-first economy where prospe...
“Data is the foundation of every CX-powered experience. Every company will be competing for data supremacy.” – R “Ray” Wang Extreme consolid...
Marketing technology rollouts – especially when they involve multinational companies – are not always easy. You can choose the right technol...
Today, Modern Marketing must harness the full capabilities of the business to provide the best customer experience. Delivering on this promi...
Marketing technology or martech has suddenly become both more important and more problematic. Marketers must consider how to tame the profus...
From virtual try-on features to AI-enabled skin care analysis, the pandemic and ensuing disruption have accelerated innovative and immersive...
Exponential Tech: Happier Customers, Increased Profitability A customer experience revolution is underway. Customers have access to better i...
In today’s marketing world, the need for marketing planning is increasing by the day. The marketing mix became more extensive, budget is und...
The Reimagine Marketing podcast explores how marketing organizations are re-inventing themselves in the age of the digital consumer. This ep...
“The modern (today’s) definition of Southern Hospitality is combining the ease and comfort of a digital interaction with the trust that your...
In this episode of Reimagine Marketing, Steven Hofmans welcomes Mieke De Ketelaere of IMEC and Ruben Missine of Colruyt Group to discuss art...
In this episode of Reimagine Marketing, Wilson Raj and Daniel Newman discuss one of the key goals of our Experience 2030 global research – t...
There’s no doubt that the brands that can create personalized engagements with smart and immersive technologies will also boost both loyalty...
It’s not about loyalty programs, it’s about a loyalty mindset – a loyalty program has to be but one arrow in your quiver. In this episode of...
How immersive do people really want their tech to be? Consumers are dipping their toes in immersive technology, whether they even realize it...
From an idea that started at a trashcan, Wilson Raj welcomes Daniel Newman, Principal Analyst and Founding Partner of Futurum Research, to d...
In this episode of Reimagine Marketing, Wilson Raj welcomes guest Bernard Marr, best-selling author, futurist and strategic business advisor...
“A brand isn’t what you say it is, it’s what people say it is when you stop talking.” – Justin Theng In this debut episode of Reimagine Mark...