Reimagine Digital Advertising

In this episode, our host Brian Alfond welcomes Roy Reeves, principal business development specialist at SAS, to the studio to discuss digital advertising. Digital advertisers are no longer buying their ads the old-fashioned way; the successful ones are reimagining their approach, if you will. The old approach to digital media buying resulted in a lot of wasted spend. With advances in technology and measurement, marketers can now target and buy audiences in a truly omnichannel way. A single media buy (using programmatic approaches) can transform the game. This discussion hits on a previous topic: third-party cookies (be sure to catch season 3, episode 2 to learn more). Roy and Brian address cookies through a new lens. They round out their discussion with a focus on the new frontier of advertising in the streaming service ecosystem, including Netflix, Disney+, Paramount+ and more. Join us for our next episode as Brian considers why it’s important to reimagine change. Here are some complementary assets to help you on your journey of reimagining your cookies: [Resource] SAS 360 Match: Take control of your digital advertising ecosystem [Whitepaper] Where does marketing stop, and advertising begin? [Blog] Analyzing the data of an evolving video streaming service ecosystem Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm .

You can listen to Reimagine Digital Advertising online on Radio and Podcast. Open the player on this page to stream the available audio.

Reimagine Digital Advertising is an episode from Reimagine Marketing: A podcast from SAS by SAS Podcast Admins.

This episode is 21:21 long.

This episode was published on Sep 27, 2022.

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