Reflections & Projections: Season Two

Season Two, Episode 9 – Reflections & Projections: Season 2 Marketing organizations are leveraging the continuing pandemic-related disruptions and accelerated digital transformation efforts as catalysts to reinvent marketing and transform customer experiences for a digital-first consumer. In this episode of the Reimagine Marketing Podcast – Reflections & Projects: Season 2 – global co-hosts Wilson Raj, Justin Theng and Steven Hofmans review Season 2 episodes and guests, and ponder some of the potential topics we’ll explore during Season 3. This podcast covers: Recaps of: S2E1 : Marketing Planning: An Objective Without a Plan is Just a Dream with Sandy Kirchhoff S2E2 : Experiential Tech: Happier Customers, Increased Profitability with Matt Kuperholz S2E3 : Digitizing Beauty Experiences with Kelly Mahoney S2E4 : MarTech Perils and Promises with Scott Brinker S2E5 : Match MarTech with Customer Experience Goals with Scott Brinker S2E6 : People-First Approach: How to Implement Successful MarTech Rollouts Around the Globe with Geert Moens S2E7 : Rule the World with Customer Experience with R “Ray” Wang S2E8 : Marketers on the Rise: Findings from The CMO Survey with Christine Moorman Potential topics for Season 3, including: Brand building infused with value and emotion. Synergies between the consumer and data: What is fair value? Data as currency. The messy middle ( How people decide what to buy lies in the ‘messy middle’ of the purchase journey – Google) Pendemic-era services, their relevance going forward and their ongoing impact on customer experience Privacy and consent journeys built with the customer in mind (data deprecation, third-party cookies, first-party data) Seasons 1 and 2 of the Reimagine Marketing Podcast are available on your favorite podcast platforms.

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Reflections & Projections: Season Two is an episode from Reimagine Marketing: A podcast from SAS by SAS Podcast Admins.

This episode is 22:08 long.

This episode was published on Dec 21, 2021.

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