People-First Approach: How to Implement Successful MarTech Rollouts Around the Globe

Marketing technology rollouts – especially when they involve multinational companies – are not always easy. You can choose the right technology for your organization and implement it in the right way, but if you don’t have your people on board, failure is an option. In this episode of Reimagine Marketing, Steven Hofmans welcomes Geert Moens, former global digital program manager at Atlas Copco. Geert started in 1998 at Atlas Copco in the marketing department, gaining extensive experience as a program manager in Europe, Asia, and Africa. Steven and Geert discuss the importance of trust – and people – in global technology rollouts. This podcast covers: Whether to prioritize the selection of your technology first or getting your people on board first. Best practices for knowledge sharing during a rollout. When to centralize or decentralize decisions and how to infuse and scale innovation within your organization. Typical roadblocks and measures of success. Here are some complementary resources: Experience 2030 Resources : Learn about what defines today’s customer experience and how consumers and brands will evolve through the year 2030. Customer-Focused Experimentation : Big changes in retail (and all industries) require a more rigorous, scientific approach to experimentation – leading to competitive differentiation. Connect with Geert: LinkedIn Connect with Steven: LinkedIn Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm .

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People-First Approach: How to Implement Successful MarTech Rollouts Around the Globe is an episode from Reimagine Marketing: A podcast from SAS by SAS Podcast Admins.

This episode is 35:49 long.

This episode was published on Nov 2, 2021.

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