Match MarTech with Customer Experience Goals

Today, Modern Marketing must harness the full capabilities of the business to provide the best customer experience. Delivering on this promise requires a whole new way of operating. Marketing departments need to be rewired for speed, collaboration, and customer focus. It’s less about changing what marketing does and more about transforming how the work is done. In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at Hubspot; Editor at ChiefMartec.com and Program Chair of MarTech. Wilson and Scott discuss various martech stack considerations and the importance of operations in bridging the gap between high-level marketing vision and strategy and on-the-ground marketing and CX delivery. This podcast covers: Marketing technology and operations as key drivers of the modern marketing organization. The ongoing debate about best of breed vs. integrated martech stacks, and a new way to think about platforms – as vehicles for aggregation. The new rules of marketing technology operations, and where low-code/no-code capabilities fit in martech implementation. The future of the martech conversation – what’s next for marketers? Here are some of the resources we mentioned during the episode: Experience 2030: sas.com/experience2030 Should you Build or Buy Martech? Yes. Aggregation Theory Applied to Martech Stacks: New rules of Marketing Technology and Operations: Connect with Wilson: LinkedIn | Twitter Connect with Scott: Twitter Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm .

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Match MarTech with Customer Experience Goals is an episode from Reimagine Marketing: A podcast from SAS by SAS Podcast Admins.

This episode is 32:29 long.

This episode was published on Oct 12, 2021.

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