MarTech Perils and Promises

Marketing technology or martech has suddenly become both more important and more problematic. Marketers must consider how to tame the profusion of technology and harness it to work more effectively – both for the customer and the brand. In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at HubSpot; Editor AT CHIEFMARTEC.COM and Program Chair of MarTech. Wilson and Scott discuss the impacts of disruptions (COVID-19, economic uncertainty, digital transformation, etc.) and changing consumer behaviors on both martech and customer experience (CX). They look to answer key questions about how consumer engagements and brand relationships may be shifting or evolving in this new environment. This podcast covers: The origin story of the Marketing Technology Landscape (Martech 5000) and the similarities and differences over the last 10 years. The relationship/connection between digital transformation, customer experience and marketing, and how the relationship between these three aspects impacts the view of marketing ROI, performance, and measurement for the marketer. Gaps in marketing leadership according to a recent CMO Council survey, and the impact on those gaps considering the acceleration and focus on tech (AI, AR, VR, IR) in marketing. The future of marketing in the year 2030 and beyond. Here are some of the resources we mentioned during the episode: Martech 2030: Experience 2030: sas.com/experience2030 Are CMOs falling behind with martech? The C-Suite thinks so, and they may be right ( chiefmartec.com article ) Connect with Wilson: LinkedIn | Twitter Connect with Scott: Twitter Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm .

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MarTech Perils and Promises is an episode from Reimagine Marketing: A podcast from SAS by SAS Podcast Admins.

This episode is 31:07 long.

This episode was published on Sep 28, 2021.

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