Marketing Planning: An Objective Without a Plan is Just a Dream

In today’s marketing world, the need for marketing planning is increasing by the day. The marketing mix became more extensive, budget is under stress and the call for return on marketing investment using extensive measurement is key. In this episode of Reimagine Marketing, Steven Hofmans welcomes guest Sandy Kirchhoff, senior marketing manager at Office Depot Europe. Steven and Sandy discuss marketing planning, which allows an organization to plan where the organization is going based on the objectives that need to be met, accelerate the plan if needed and ensure there is a fair chance of hitting the set KPIs. This podcast covers: Marketing planning best practices from Office Depot Europe. The impact marketing planning can have on an organization and which KPIs to measure. Can marketing planning and agility go hand in hand? Typical challenges when using marketing planning, including what to do when programs underperform against ROI goals. Here are some complementary resources: Marketing Planning with SAS : Centrally manage your marketing life cycle with speed and agility. Experience 2030 Resources : Learn about what defines today’s customer experience and how consumers and brands will evolve through the year 2030. Connect with Sandy: LinkedIn Connect with Steven: LinkedIn Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm .

You can listen to Marketing Planning: An Objective Without a Plan is Just a Dream online on Radio and Podcast. Open the player on this page to stream the available audio.

Marketing Planning: An Objective Without a Plan is Just a Dream is an episode from Reimagine Marketing: A podcast from SAS by SAS Podcast Admins.

This episode is 32:13 long.

This episode was published on Aug 17, 2021.

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