Marketers on the Rise: Findings From The CMO Survey

Digital transformation is a fixed, yet fluid reality in our post-pandemic world. Brands are shifting to a digital-first economy where prospects and customers expect genuinely tailored experiences. More than ever, digital-first marketers today are taking on more responsibility for digital transformation, driving business performance and expanding their strategic leadership in their businesses. In this episode of Reimagine Marketing, Wilson Raj welcomes Christine Moorman, T. Austin Finch, Sr. Professor of Business Administration at The Fuqua School of Business, Duke University where she specializes in marketing. They discuss the findings from the latest CMO Survey – the longest running non-commercial survey for and about the field of marketing – regarding how marketers can leverage their deep knowledge of the customer to help steer their companies during these complex times. This podcast covers: How the marketing function is transforming – in the context of disruptions and as a result of digital transformation. Changing paradigms and expectations related to marketing investments and marketing metrics and performance. The importance of connecting marketing growth opportunities back to the company’s position and strategy. The future of marketing leadership. Here are some of the resources we mentioned during the episode: Experience 2030 Pulse Report : The Acceleration of Digital Engagement, Personalization and Trust Experience 2030 Resources : Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030. Learn more about The CMO Survey From Harvard Business Review: Making the Business Case for your Marketing Budget by Christine Moorman and Jennifer Veenstra Connect with Wilson: LinkedIn | Twitter Connect with Christine: LinkedIn | Twitter Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm .

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Marketers on the Rise: Findings From The CMO Survey is an episode from Reimagine Marketing: A podcast from SAS by SAS Podcast Admins.

This episode is 32:12 long.

This episode was published on Dec 7, 2021.

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