Experiential Tech: Happier Customers, Increased Profitability

Exponential Tech: Happier Customers, Increased Profitability A customer experience revolution is underway. Customers have access to better information than ever before, and they are using it to make more informed decisions, right from the outset. As a result, brands are under increasing pressure to deliver bespoke, connected customer experiences. In this episode of Reimagine Marketing, Justin Theng welcomes guest Matt Kuperholz, PwC Australia's Chief Data Scientist and one of the global top 100 tech innovators. Justin and Matt discuss the underutilization of exponential technology and how technology is literally redefining how companies do business. This podcast covers: How the power of analytics is becoming a reality through the convergence of a number of exponential technologies: social media, mobile, AI , analytics and cloud computing. Ways in which these interconnected forces are collectively empowering customers with a greater capacity for sharing information and engaging with businesses than ever before. The imperative to understand the customer journey end-to-end, so marketers can anticipate needs in real time, deliver personalized experiences and predict what customers want next. Here are some complementary resources: Optimize CX by Embedding AI into Your Marketing : An on-demand webinar about how AI can enable smarter marketing by allowing marketers to drive customer intimacy at scale. Experience 2030 Resources : Learn about what defines today’s customer experience and how consumers and brands will evolve through the year 2030. Connect with Matt: LinkedIn Connect with Justin: LinkedIn Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm .

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Experiential Tech: Happier Customers, Increased Profitability is an episode from Reimagine Marketing: A podcast from SAS by SAS Podcast Admins.

This episode is 29:41 long.

This episode was published on Aug 31, 2021.

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