Digitizing Beauty Experiences

From virtual try-on features to AI-enabled skin care analysis, the pandemic and ensuing disruption have accelerated innovative and immersive technologies. And with a further emphasis on health and wellness, beauty brands have had to evolve from a one-dimensional category to something more holistic and inclusive. In this episode of Reimagine Marketing, Wilson Raj welcomes guest Kelly Mahoney, Vice President of Customer Marketing at Ulta Beauty. Wilson and Kelly discuss the impacts of disruptions (COVID-19, economic uncertainty, etc.) and digital transformation on consumer behaviors and CX trends in the beauty industry. They aim to answer key questions about how consumer engagements and brand relationships may be shifting or evolving in this new environment. This podcast covers: How beauty brands and retailers are rethinking marketing efforts – moving from more transaction-oriented to more value-oriented models. Changes in consumer behaviors as in-person engagement has been forced into a digital, or physically distant, delivery model. How to develop new processes and implement new technologies to adapt quickly to a changing market. Considerations for accelerating not just recovery, but resiliency in the beauty industry. Here are some of the resources we mentioned during the episode: Experience 2030 Pulse Report : The Acceleration of Digital Engagement, Personalization and Trust Experience 2030 Resources : Learn more about what defines today’s customer experience and how consumers and brands will evolve through the year 2030. Digital Innovation with Ulta Beauty: Women in Analytics : Making a Difference (panel features Kelly Mahoney) Connect with Wilson: LinkedIn | Twitter Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm .

You can listen to Digitizing Beauty Experiences online on Radio and Podcast. Open the player on this page to stream the available audio.

Digitizing Beauty Experiences is an episode from Reimagine Marketing: A podcast from SAS by SAS Podcast Admins.

This episode is 25:22 long.

This episode was published on Sep 14, 2021.

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