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Retail Loyalty Schemes in the Digital Era
Traditional loyalty schemes based on cards and points cost a lot to run and retailers are failing to get the data benefit out of them. Richard Blundell, one of our Digital Services Directors, explains what's wrong with l...
About This Episode
Retail Loyalty Schemes in the Digital Era is an episode from PwC's Digital Pulse Podcast by PricewaterhouseCoopers Australia. Traditional loyalty schemes based on cards and points cost a lot to run and retailers are failing to get the data...
Podcast
This episode belongs to PwC's Digital Pulse Podcast.
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Episode Details
Published Feb 7, 2016, 06:43 long, audio available.
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