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Retail Loyalty Schemes in the Digital Era artwork
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Retail Loyalty Schemes in the Digital Era

PwC's Digital Pulse Podcast by PricewaterhouseCoopers Australia

Feb 7, 201606:43Technology

Traditional loyalty schemes based on cards and points cost a lot to run and retailers are failing to get the data benefit out of them. Richard Blundell, one of our Digital Services Directors, explains what's wrong with l...